Many companies choose to use Wistia for videos embedded on their websites in order to benefit from the advanced tools and analytics, but then also upload videos to YouTube in order to benefit from the social reach that a presence on YouTube provides.īe aware that having the videos in two places can sometimes cause cannibalization in both search and social. Knowing the strengths of both Wistia and YouTube, the question you’re likely asking is, can I just use both video platforms? Yes! Here are some best practices and things to consider for your video marketing strategy.
However, subscribers don’t receive any emails. In terms of analytics, with YouTube you can get more detailed information about subscriber behavior and break down retention and view counts by subscribers versus non-subscribers, and more. Your video content will also be heavily visible for them across the platform whenever they use it.
Equally, if you’re undertaking a big branding campaign in order to increase word of mouth, and you don’t mind rescinding control of how people watch your video, then YouTube is a more appropriate option.Īdditionally, folks who subscribe to your YouTube channel can get notifications within the YouTube app. If you work for a consumer goods brand, or your customers primarily interact with your brand offline, then prioritizing reach over on-site interactions and tracking may be a fine decision. YouTube videos typically drive traffic to from search and social, which means you can’t track interactions with your content as effectively and won’t be able to drive as many profitable actions directly from your content. Wistia’s powerful player automatically uses the text data from your captions and transcripts, and adds custom schema to each of your videos to get them to rank in all the right places (and get that traffic to come to your site).įirst off, YouTube is great and YouTube is free! YouTube is better if audience reach is more important to you than traffic acquisition. The automated video search engine optimization (SEO) on Wistia video embed codes help you drive more traffic to your site, not to YouTube (where your viewer will get lost or watch a competitor’s video). And, you can easily replace your videos while retaining the same embed code - no need to change where it’s embedded! Video SEO Not to mention, videos embedded using Wistia are completely ad-free, and with Wistia Channels, you can control what content your viewers see next. When you use custom video or static thumbnails, they tend to get more clicks than your typical video embedded on a website. With Wistia, you can customize your branded video player, player controls, and use custom video thumbnails. Here are some of the main benefits of Wistia for your business and overall marketing strategy: Video player experience
Why should you use Wistia to host your marketing videos? Wistia is preferable if you’re looking to drive traffic to your website, improve conversions, or increase engagement across the websites you control.
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Wistia: YouTube:Įssentially, Wistia gives you full control over the experience, and YouTube is a social video platform that requires a unique strategy. Wistia is designed exclusively to support the needs of B2B companies using video for marketing, support, and sales.Īllow us, portraying two personified video players, to explain. YouTube is designed to serve content creators looking to monetize their videos and organizations investing in big advertising campaigns. Wistia and YouTube are two very different platforms with very different purposes.
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